The word “cancer’ stirs strong emotions like fear, but in the hands of the right advertising campaign that fear can be turned to hope. BVK out of Milwaukee produced a print and video campaign for Moffit Cancer Center that conveys both courage and strength for inflicted patients.

Vivid yet simple imagery paired with sparse wording creates a personal perspective of cancer and those who are fighting the disease.

Year2016Title of EntryMoffitt Cancer Center “Courage” CampaignClientMoffitt Cancer CenterLocationMilwaukee, WICategory148c. Integrated Marketing