Title of Entry:
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world. The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. MarCom winners receive well-deserved recognition and third-party validation from a long- established industry organization that has earned a reputation for fairness, consistency and timeliness. Winners are listed on the MarCom Awards’ website and in next year’s Call for Entries. Winners and clients can also tout their awards through their news releases to their local news media and on their own websites, newsletters and print materials. Winners also have the opportunity to showcase their achievement in their offices or homes and to present clients with attractive, high-quality, meaningful awards.
MarCom Awards is an AMCP Competition
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs; provides judges; and rewards outstanding achievement and service to the profession.
AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.
Over the years, AMCP’s programs evolved into the MarCom Awards, Hermes Creative Awards, AVA Awards and Communitas Awards. Entrants to those programs form the membership of AMCP. AMCP’s Advisory Board administers the programs. Each board member contributes a specific real world expertise that enhances the knowledge of the board as a whole. Board members participate in and oversee judging, and help establish the goals and direction of the organization.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. AMCP members can enter pro bono work without charge. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
The competition is designed for the convenience of the entrant. You have the option of entering online and uploading your entries or sending in entry forms with entries. >Print entry form.
If you send in your entries, please attach a copy of Form A to each entry. Submit only one copy of each entry. There are no special binders, or matting requirements. A digital version of a print entry is acceptable. If an entry is too large, a photo will suffice. Since each entry is judged on its own merits, no accompanying materials are necessary for most categories. In a few designated categories where a plan is involved, submit whatever you produced for your client (whether internal or external). If the plan or report is not available, submit a brief summary of objectives, challenges and solutions. Audio, video, print or web entries may be uploaded or submitted on CD, DVD or USB flash drive, or write a web location on the entry form below the title of entry. Multiple entries may be submitted on the same CD, DVD or flash drive. Most formats are acceptable.
An entry may be submitted in more than one category at an additional cost. However it is not necessary to send an additional copy for each category.
Platinum winning entrants who submit digital entries online will have the opportunity to have their work displayed in our online winner’s gallery if they grant permission on the online entry form.
The competition is open to all individuals, companies and organizations involved in producing any marketing and communication materials for external or internal audiences.
To be eligible, an entry must have been produced after January 1, 2012 (almost a 2-year window).
MarCom Awards is one of the most reasonably priced awards programs in the creative industry. Instead of charging several hundred dollars per entry, the fee is $65 per entry or $150 per campaign or plan. In addition, each entrant is charged a $25 AMCP administration fee to help offset increasing overhead such as printing, mailing, judging and data processing. By charging each entrant the same administration fee, entrants submitting more than one entry will be paying less than if the entry fee were increased.
If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered.
A campaign is THREE or more pieces for the same client with a common theme. The pieces can be in the same or mixed media. Entry fee per campaign, strategy or plan is $150. >View Entry Fees
If you select other, please create your own category and write it on the form.
Only entrants who enter a regular piece in the competition are eligible to enter pro bono work at no cost. This is a perk for those who help defray costs of overhead, mailings, judging etc.
You can only have one pro bono entry per client. Multiple pieces such as a brochure, website, video, etc. count as one entry. You can however have an unlimited number of pro bono clients. If you are mailing in your pro bono entry, include a brief synopsis of what you did for each pro bono client. If you are entering online, upload a brief description after checkout. To be considered a pro bono entry, you should not have received any compensation. It is ok for the nonprofit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.
If you want to submit pro bono work only, you must pay the regular AMCP and entry fees.
Over the past two decades, Association of Marketing and Communication Professionals’ judges have earned a reputation for accuracy, fairness and credibility. A look at the list of MarCom winners is a who’s who of the industry. It is also the competition where professional organizations that run their own competitions enter their work.
To ensure timeliness, fairness and consistency, most of the judging is done in the AMCP judging room in Arlington, Texas. Occasionally, judges are empanelled in Washington, D.C. and Dallas. Judges are senior-level, experienced professionals residing in the Dallas-Fort Worth and D.C. areas. They are free-lancers or own their own businesses. They are selected based on experience and availability. It takes two months of full-time work to judge the thousands of entries. Judges can change during the process, but at least one of the two judging coordinators is there at every session.
Entries are judged at random and not compared directly to other entries in their categories. There is no preset number of winners in a category. There are no lengthy essays to persuade the judges; so all work is evaluated solely on its own quality, creativity and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant’s imaginative explanation of an entry’s value.
Since there is a tremendous variance of resources from entrant-to-entrant, and piece-to-piece, perceived budget is taken into consideration in the judging. Based on their work experiences, judges have an expectation for each individual entry. A student-produced ad is not held to the same expectation as a piece produced by a Madison Avenue agency for a Fortune 50 company.
Judges verbalize their criticisms, compliments etc. and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive an Honorable Mention certificate.
Entries should be postmarked by October 11, 2013. If you need an extension, call 817-303-2769 or email firstname.lastname@example.org
MarCom Awards recognizes that many of the entries are internal or proprietary in nature, or are done for the government or another company, so unless you grant permission for your entries to be displayed in our winner’s gallery, only the judges will see your work.
Entries will not be returned unless special arrangements are made. Immediately after judging, each hard copy entry is destroyed. Each electronic entry not granted permission to be displayed is deleted. No entrant information is sold, traded, made available to a third party or used for any other purpose.
The MarCom statuette has long been a majestic symbol of marketing and communications achievement. The MarCom graces the trophy cases of some of the top business and communication firms in the world. In 2011, the MarCom was given an exciting, renewed look by Society Awards, a high-end design and manufacturing firm that is recreating the awards industry.
154c. Communication Plan ($150)155c. Communication Program ($150)156c. Corporate Social Responsibility ($150)157c. Crisis Communication Plan or Response ($150)158c. Public Relations Program ($150)159c. Research/Study ($150)160c. Social Media Campaign ($150)161c. Special Event ($150)162c. Other ______ ($150)MEDIA KITEntry Fee for Categories 163-166 is $150163c. Marketing/Promotion ($150)164c. Product/Service Launch ($150)165c. Special Event ($150)166c. Other ______ ($150)MEDIA RELATIONS/PUBLICITY 167. Online Placement168. Magazine Placement169. Newspaper Placement170. Radio Placement171. Television Placement172c. Publicity Campaign ($150)173c. Media Response ($150)174. Other _________WEB-BASED MEDIAWEBSITE 175. Association176. Corporation177. Educational Institution178. Government179. Manufacturer180. Marketing, PR, Advertising Agency181. Medical182. Nonprofit183. Professional Service184. Small Business185. Business to Business186. Business to Consumer187. Informational188. Other_____MOBILE & WEB-BASED TECHNOLOGY189. Microsite190. Mobile App ($150)191. Mobile Website192. Facebook Site193. Twitter Site194. Employee Benefits Module195. Training Module196. Other_____WEBSITE ELEMENT197. Home Page 198. Landing Page199. Intranet200. Portal201. Display Advertisement (Pop-Ups, Banners etc.)202. Mobile Advertisement203. Webmercial204. Web Advertising Campaign ($150)205. Blog206. Podcast207c. Games, Contests ($150)208. Infographic209. Streaming Video210. Webcast211. Other_____WEB VIDEO212. Educational213. Event214. Image215. Informational216. Marketing217. Medical218. Overview219. Self Promotion220. Training221. YouTube Video
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Arlington, TX 76013
[AMCP will be moving into new offices in the Dallas Design District in the 1st quarter of 2014.]