marketing
ADVERTISING
1. Banner/Sign
2. Bench/Shelter/Mass Transit
3. Billboard
4. Business/Trade Publication
5. Door Hanger
6. Flyer
7. Magazine
8. Mall/Airport/Station
9. Newspaper
10. Newspaper Insert
11. Point of Purchase
12. Poster
13. Trade Show Exhibit
14c. Advertising Campaign ($195)
15. Other __________
direct mail
16. Bill Insert
17. Catalog
18. Flyer
19. Brochure
20. Postcard
21c. Direct Mail Campaign ($195)
22. Other ___________
publications
annual report
23. Association
24. Corporation
25. Corporate Social Responsibility
26. Educational Institution
27. Government
28. Medical
29. Nonprofit
30. Utility
31. Other _________
brochure
32. Business to Business
33. Business to Consumer
34. Capabilities
35. Catalog
36. Company Overview
37. Consumer Awareness
38. Educational
39. Fund Raising
40. Handbook
41. Informational
42. Newspaper Supplement
43. Nonprofit
44. Pamphlet
45. Public Relations
46. Recruitment
47. Sales Promotion
48. Special Events
49. Viewbook
50. Other __________
employee publication
51. Benefits
52c. Benefits Campaign ($195)
53. Internal Communication
54. Internal Magazine
55. Internal Newsletter
56. Manual/Training
57. Special Edition
58. Other __________
magazine
59. Association
60. Consumer
61. Corporate
62. Educational Institution
63. Government
64. Industry
65. Nonprofit
66. Special Edition
67. Trade
68. Other __________
external newsletter
69. Healthcare
70. Association
71. Corporate
72. Educational Institution
73. Government
74. Industry
75. Nonprofit
76. Other __________
marketing / promotion / materials
77. Book
78. Calendar
79. Holiday Card
80. Guide
81. Invitation
82. Poster
83. Postcard
84. Promotional Item
85. T-Shirt
86. Specialty Item
87. Other_________
print creativity
design (print)
88. Ad
89. Annual Report/CSR
90. Annual Report/CSR Cover
91. Annual Report/CSR Interior
92. Benefits/HR Materials
93. Brochure
94. Brochure Cover
95. Business Card
96. Calendar
97. Cartoon
98. Direct Mail
99. Holiday Card
100. Illustration/Graphic Design/Infographic
101. Invitation
102. Identity Suite
103. Logo
104. Magazine
105. Magazine Cover
106. Magazine Interior
107. Media Kit
108. Menu
109. Newsletter
110. Newsletter Cover
111. Promotional Item
112. Packaging
113. Postcard
114. Poster
115. Program Guide
116. T-Shirt
117. Other_____
photography
118. Advertising
119. Annual Report
120. Brochure
121. Calendar
122. Magazine 123. People/Portrait
124. Product
125. Other __________
writing
126. Ad Copy
127. Advertorial
128. Annual Report/CSR
129. Brand Journalism
130. Brochure
131. Column
132. Communication Plan
133. Editorial
134. Feature Article
135. Magazine
136. Marketing Material
137. News Article
138. Newsletter
139. News Release
140. Technical
141. Speech
142. White Paper
143. Other __________
marketing / promotion campaign
Entry Fee for Categories 144-153 is $195
144c. Benefits/HR Materials ($195)
145c. Branding ($195)
146c. Branding Refresh ($195)
147c. Digital Marketing ($195)
148c. Integrated Marketing ($195)
149c. Product Launch ($195)
150c. Promotion/Marketing Materials ($195)
151c. Self Promotion ($195)
152c. Special Event ($195)
153c. Other __________ ($195)
COMMUNICATIONS / PUBLIC RELATIONS
If explanation needed, attach one page summary of objectives, challenges, solutions.
Entry Fee for Categories 154-162 is $195
154c. Communication Plan ($195)
155c. Communication Program ($195)
156c. Corporate Social Responsibility ($195)
157c. Crisis Communication Plan or Response ($195)
158c. Internal Communication Campaign ($195)
159c. Public Relations Program ($195)
160c. Research/Study ($195)
161c. Social Media Campaign ($195)
162c. Special Event ($195)
163c. Other __________ ($195)
media kit
Entry Fee for Categories 163-166 is $195
164c. Marketing/Promotion ($195)
165c. Product/Service Launch ($195)
166c. Special Event ($195)
167c. Other __________ ($195)
media relations / publicity
168. Online Placement
169. Magazine Placement
170. Newspaper Placement
171. Television Placement
172c. Publicity Campaign ($195)
173c. Media Response ($195)
174. Other _________
website
175. Business to Business
176. Business to Consumer
177. Redesign (upload old site as document)
178. Association
179. Benefits
180. Corporation
181. Educational Institution
182. Entertainment
183. Event
184. Financial Services
185. Government
186. Informational
187. Legal
188. Manufacturer
189. Marketing, PR, Advertising Agency
190. Medical
191. Municipality
192. Nonprofit
193. Professional Service
194. Small Business
195. Tourism
196. Other_____
mobile app / web
197c. App for Business ($195)
198c. App for Entertainment ($195)
199c. App for Information ($195)
200c. App for Training/Learning ($195)
201c. App for Product ($195)
202c. App for Service ($195)
203. Mobile Website Company
204. Mobile Website Product
205. Mobile Website Service
206. Mobile Buying Experience
207. Mobile Experience Information
208. Mobile/other
social media
209c. Social Campaign ($195)
210c. Social Ad Campaign ($195)
211c. Social Engagement ($195)
212c. Social Branding Campaign ($195)
213. Social Content
214. Social Video
215. Facebook Site
216. Facebook Engagement
217. LinkedIn Site
218. Twitter Site
219. Twitter Engagement
220. Instagram Site
221. Instagram Engagement
222c. Influencer Content ($195)
223c. Viral Marketing Campaign ($195)
224. YouTube Video
225. Other_____
web element
226. Blog Overall
227. Blog Single Post
228. Home Page
229. Landing Page
230. Intranet
231. Podcast
232. Portal
233. Microsite Event
234. Microsite Information
235. Microsite Product
236. E-Commerce
237c. E-Learning ($195)
238c. Games, Contests ($195)
239. Infographic
240. Streaming Video
241. Web Based Training
242. Pre-Roll Ad
243. Webmercial
244. Web Display Ad (Pop-Ups, Banners etc.)
245c. Web Advertising Campaign ($195)
246. Other_____
web video
247. Educational
248. Event
249. Nonprofit
250. Informational
251. Marketing
252. Medical
253. Overview
254. Self Promotion
255. Training
256. YouTube Video
257. Other_____
e-communication
58. E-Book (iBook)
259. E-Annual Report
260. E-Brochure
261. E-Magazine
262. E-Mail Communication
263c. E-Mail Campaign ($195)
264. E-Newsletter
265. Other _____
web creativity
design (web)
266. Blog
267. E-Communication
268c. Mobile App ($195)
269. Mobile Website
270. Social Media Site
271. Website
272. Website Redesign (upload old site as document)
273. Website Home Page
274. Website Interior
275c. Web Multi-Media Games, Contests ($195)
276. Web Animation
277. Web Graphics
278. Web Interactive Capabilities
279. Other __________
writing
280. Blog Overall
281. Blog Single Post
282. Web Content
283. Other_____
television (broadcast & cable)
284. Program
285. Promotion
286. PSA
287c. PSA Campaign ($195)
288. Single Spot
289c. Campaign ($195)
290. Other _________
video / film
291. Corporate Image
292. Documentary
293. Educational Institution
294. Fund Raiser
295. Government
296. Informational
297. Internal Communication
298. Marketing Product or Service
299. Medical
300. Meeting Open/Close
301. Nonprofit
302. Powerpoint Presentation
303. Recruitment
304. Special Event
305. Training
306. Video Script
307. Other _____
digital video creation
308. Animation
309. Motion Graphic Video
310. White Board Video
311. Virtual Tour
312. Virtual/Augmented/Mixed Reality
313. Other ______
radio
314. Original Music
315c. Podcast Series ($195)
316. Podcast Episode
317. Radio Program
318. Radio Promotion
319. Sports
320. PSA
321c. PSA Campaign ($195)
322. Single Spot
323c. Campaign ($195)
324. Other ________________
new category
My project doesn’t fit any of the categories. ($195)
325c. Other _____ ($195)
pro bono
AMCP recognizes the talents and generosity of the creative community by not charging for work produced pro bono for outside nonprofits. Multiple pieces such as a brochure, website, video, etc. for the same client count as one entry. You can have up to three pro bono clients. You will be judged on creativity and the extent of your effort. If you want to submit pro bono work only, you must pay the regular entry free.
326. Pro Bono
individual achievement
MarCom categories are designed to recognize recently completed, specific projects. However, over the years, we have been asked to recognize individuals and teams for their body of work. To nominate yourself or someone else, please upload a document with the following information and examples of work product.
If there is an individual or team that has a story to tell, we would like to hear it. As every nomination is different, there is no set list of criteria. Nominees will be evaluated on their achievements and organizational impact. MarCom Awards may contact the Nominator via email for clarifications or further questions.
327. Individual Achievement ($250)
328. Team Achievement ($250)