University of California, Davis

Sexual violence is one of the most pressing issues on colleges campuses. When alcohol is mixed with you men and women who are away from home for the first time the effects can be devastating.

University of California, Davis decided to meet the problem head on with an expansive integrated marketing program. The program targeted almost every aspect of student life with a mixed medium of banners, print, video, t shirts, speakers, and apps. The university wanted to get the word out and to make sure everyone heard it.

Year2016Title of EntrySexual Violence Awareness and Education CampaignLocationDavis, CACategory320c. Other -- Integrated Marketing Campaign