SFC Group

Skin cancer is the number one cancer in America and perhaps the one taken most likely since it is easily prevented through sunblock and appropriate clothing. The SFC Group, a healthcare marketing firm in the New York City area, approached the problem with a caricature driven campaign alerting the public to the dangers and solutions. The website and ads center around the expressive age-old phrase “Holy Moly”. In the campaign, the phrase is “HolyMol-E as in a dangerous looking mole.

Year2024Title of EntrySelf ProMoletion | CampaignClientSFC GroupLocationLakeside, MICategoryStrategic Communications Marketing/Promotion Campaign 107c. Self PromotionLinkholymol-e.com