M2Film and Green Cave People were approached by A.P Moller – Maersk, a transportation and logistics company, with the idea of showing the “human purpose” behind logistics. M2FilmGreen Cave People and Maersk decided the best way to humanize logistics was to showcase the heart of all trade – people internationally.

The agencies faced the challenge of personalizing logistics by filming four videos. Three videos feature global entrepreneurs whose businesses trade products internationally, and the fourth focuses on Maersk’s overall message of the “heart of trade.”

Along with humanizing logistics, M2Film and Green Cave People aimed to show the positive impact of international trade, beyond the exchange of goods. Each entrepreneur featured tells a different story of how their business impact communities internationally.

By using stunning visuals and multiple perspectives, M2Film and Green Cave People achieved Maersk’s overall goal of creating a human purpose for their services.

Year2017Title of EntryHeart of TradeClientA.P Moller – MaerskLocationAarhus, DenmarkCategory321c. Other – Corporate Video CampaignLinkm2film.dk