IBM

In a marriage of video and technology, IBM created an immersive experience allowing viewers to participate in a blackout, or outage, and make decisions instantaneously.  IBM’s interactive video experience, “Outage,” presented a situation in a city where electricity is down and chaos ensues—elevators are stuck, traffic is gridlocked, vital equipment shutdown.

“Outage” was presented at Mobile World Congress, where hundreds of attendees were presented with options and asked to make split-second decisions to resolve the outage.  The decision-based storylines elevated the viewing experience by immersing viewers in the video, instead of presenting facts and figures surrounding a typical outage.