Aerial advertising traditionally has been limited to planes pulling banners or blimps, but now it’s a drone world. America Eagle Outfitters wanted to push their brand in major U.S. cities, Gamma Communications had a plan. The agency, with offices in New York, Miami, and Los Angeles, organized a drone campaign over the night skies. The drones formed images of iconic bran clothing and the company logo. At the end of the performance, the drones formed a QR code connected to a custom-built microsite, which was easily accessed by ground based audiences.

@gammacommunicationsinc

Gamma Communications is proud to have played a pivotal role in bringing American Eagle’s Live Your Life campaign to life. Our team orchestrated a live drone show in three markets (New York, Dallas, and Miami,) where the night sky became a canvas for innovative visuals, inspirational quotes and a scannable QR code that linked to a custom microsite. This creative approach highlighted AE’s iconic denim in a unique way, encouraging consumers to live boldly. Special thank you to American Eagle’s team for giving Gamma the opportunity to take part in this amazing campaign! Watch the video to see how we made this vision a reality. #GammaCommunications #AmericanEagle #LiveYourLife #DroneShow #fy #miami #newyork #dallas

♬ original sound – Gamma Communications, Inc.