Fox Home Entertainment

When Deadpool hit the movie theaters earlier this year, it shattered box office records. When it was to be released to the home audience, the question to Fox Home Entertainment was how to maintain that momentum.

The movie is an action-packed, irreverent, and humorous adaption of a comic book series. What made the movie successful on the screen was put into play for the promotion. Tapping into social media, Fox sold the DVD through clever trailers, face changing graphics, and social interaction starring of course, Ryan Reynolds. With 200 million social impressions and an extensive organic media coverage, Deadpool is Fox’s best performing HD title.