AGW Group

Lonely Whale, an ocean advocacy foundation, approached AGW Group to brainstorm a campaign that would bring attention to Lonely Whale’s Strawless Ocean movement and establish Lonely Whale as a leading resource in the fight against ocean plastic.
AGW established a messaging strategy, collaborated with several high-profile brands for partnerships and secured hundreds of press features to spread the word surrounding the Strawless Ocean campaign. The campaign was an overwhelming success, generating 517 pieces of coverage, 11.9 million coverage views, 481,000 social shares and an online viewership of more than 5 billion.

Year2018Title of EntryAGW Group - Lonely Whale's "For A Strawless Ocean"ClientLonely WhaleLocationNew York, NYCategory154c. Strategic Communications | Communications/Public Relations | Communication