Aerial advertising traditionally has been limited to planes pulling banners or blimps, but now it’s a drone world. America Eagle Outfitters wanted to push their brand in major U.S. cities, Gamma Communications had a plan. The agency, with offices in New York, Miami, and Los Angeles, organized a drone campaign over the night skies. The drones formed images of iconic bran clothing and the company logo. At the end of the performance, the drones formed a QR code connected to a custom-built microsite, which was easily accessed by ground based audiences.