American Academy of Orthopaedic Surgeons

There is no question that Opioids is a national emergency. It’s a crisis that cuts across social and economic classes. It’s safe to say that most Americans became addicted while taking legal medication prescribed by a doctor. Pain medication, obviously, has its legitimate uses, which increases quality of life. But the dangers of addiction can be great.

The American Academy of Orthopaedic Surgeons started an education program to warn people about the power of pain medication. The organization is pasting bus stops with banners to drive home the point. In a creative display, the banners looks at the situation inside-out.